Website Redesign: The Importance of Keeping Things Fresh

How long has it been since you reviewed your website? Is it still working for you? If your customers are coming back to your website and seeing the same tired pages, or worse still, out of date information, maybe it’s time you refreshed things with a website redesign.

Research shows that 55% of visitors spend less than 15 seconds on your website. It’s vital that your website has a great design, fresh content, and all the information your customers need in order to quickly spark their interest.

Revisit before Redesign

Re-visiting your website can reveal what is and isn’t working anymore, and even inspire ways you can improve upon what you have already. It’s often worth reviewing your website regularly, as keeping things fresh and new keeps your visitors interested, and shows them that you are making an effort to keep in touch with new products and ideas. They’ll check back to see what’s new.

Things to consider for your website redesign

When you’re thinking about a redesign for your website, there are several things that you’ll want to consider:

Design

Think about the overall look of your website, including layout, colour, images and fonts. You want it to be attractive to your audience and, just as importantly, people need to recognise your brand. If you already have a logo or corporate image, keep that in mind and use the same look for your website redesign.

Be aware of how you want your visitors to behave once they’re on your website. For example, are you intending to raise awareness of your products and services, wanting people to get in touch with you directly or share pages from your website on social media?

Your goal is to make it easy for them to find the information they need, whilst at the same time building confidence in your brand and what you offer.

Pages

The first page your visitors will see will more than likely be your home or “about us” page. Make this count, as it should serve to persuade them to navigate to other pages to find out more. Think about what information you need on your website, and how you can divide that information into segments or pages. Keep it simple and easy to read – if you try to cram too much detail in, or have endless menus within your pages, you will just overwhelm your readers and they will move on.

As well as your home page, many websites have variations of the following:

  • What we do
  • Products/Services
  • Location and Contact details
  • News/Blog

Content

When writing content for websites, the biggest question is how to make it SEO friendly. The main thing is to write content that tells your visitors what they need to know. If you’re writing about your business and what you do, you will likely be using terms, words and phrases that your customers are likely to be looking for naturally.

If it’s something you are worried about when thinking about your content, try writing a list of key words and phrases that are likely to come up when people search for your website, and keep them in mind while you write. First and foremost, write simply and concisely, giving your visitors all the information they need, but not so much as to overwhelm.

Part of the reason to redesign your website will be to increase the number of visitors it gets, as well as encouraging more of those visitors to actively contact you. Reviewing the content of your website and the key messages it aims to communicate is an important stage in any website redesign.

Purpose

What is the purpose of your website? What do you want your visitors to do once they’ve digested the information? Often called a “call to action”, this is the key element of your website.

  • Looking for them to ring you for further information? Make sure your contact details are prominent.
  • Want them to subscribe to a blog or newsletter? Make it easy for them to do that.
  • Pushing for them to buy a product or service? Link them to your online store.

Put some time into reviewing the purpose of your website and fully understand what you want to achieve. Keeping this in mind throughout the redesign process will ensure things remain focused and will help to get the most of of your website.

Get in touch

Hopefully that’s given you some ideas on how you can make some changes to improve your website. If you’d like my help with your website redesign, or just a few pointers for making improvements, please get in touch and I would be happy to help.

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